We Are Spotzer Digital

Meet the team of innovators behind Spotzer Digital’s industry-leading digital marketing solutions. We deliver our services worldwide from 4 global offices.
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Spotzer Digital serves as a network of the world’s best digital marketing experts scattered around the globe, with global offices in Amsterdam, Melbourne, Manila, and Sofia.

We also closely cooperate with multiple freelancers globally to ensure we always deliver top-notch products developed by locals with a deep understanding of each market we operate on.
Our Executives

Our Executives

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Peter Urmson

CHIEF EXECUTIVE OFFICER / DIRECTOR

Pete, CEO of Spotzer Digital. Since joining the business he has accelerated Spotzer Digital’s growth through partnering with some of the world's leading enterprise brands where Spotzer Digital provides a full white label end to end solution. This comprises a platform of technology, products and services. Having had a solid background in running mid tier and enterprise businesses. Pete has built the Spotzer Digital business to solve the problems that enterprise businesses have in providing digital solutions for their Small to Medium Business customers. Pete has a successful track record in digital solutions and is a respected leader in the industry. Pete has worked with several international, enterprise, and medium-sized organisations to launch digital marketing services across Europe, USA and Australia. Born in the UK, moved to Australia and then to Amsterdam, Pete loves delivering real results for partners and their SMB customers. He is fanatical about NPS and supporting his partners and employees to be successful.

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Hans Kwa

CHIEF FINANCIAL OFFICER

Hans is our Chief Financial Officer, responsible for driving Spotzer Digital’s global financial operations. He brings extensive hands-on experience in the industry in finance, strategy and management. He is passionate to take Spotzer Digital to the next level in our journey to build a great scalable digital marketing solutions business. Before joining Spotzer Digital, Hans held executive roles at World Directories and European Directories, consulted to Scout AG and Schibsted, and worked with a range of tech/media scale-ups in Europe, driving profitable growth. Hans holds a postgraduate EMFC degree (Executive Master of Finance & Control).

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Gabriele Petrone

CHIEF TECHNOLOGY AND DIGITAL OFFICER

Gabriele is the CTO of Spotzer Digital, responsible for driving the Spotzer Digital technology strategy for business growth and IT operations. Gabriele has vast experience leading large development teams in fast-growing businesses. Over the course of his career, Gabriele has worked in several leadership roles in the gaming, communication and advertising industry. Before joining Spotzer Digital, Gabriele worked in leading the Advertising and Messaging platforms for eBay worldwide, while developing a strategy to secure long-term platform stability and world-class architecture.

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Brenden Spencer

CHIEF OPERATIONS OFFICER

Brenden’s role is to oversee the day-to-day administration of the Production and Operational functions of the business, ensuring delivery of digital marketing solutions of the highest quality and within the agreed turnaround times. Prior to Spotzer Digital, Brenden has gathered extensive experience via creative, events management and marketing roles in agencies and corporate organisations, as well as by running his own business.

Senior Leadership

Our Senior Leadership team

David Elliott

Head of Product
David Elliott is the Head of Product at Spotzer Digital. In his 10 year + tenure in product for Spotzer Digital and other large organisations in the SMB website and online marketing space, David has been responsible for driving product strategy and direction. He also has been involved in a number of new product ideas and development efforts and has been closely aligned with partner & customer needs and requirements. David holds an M.Sc in E-Commerce from Dublin City University.

John Fowler

Director of Projects and Enablement
John Fowler has extensive experience with Spotzer Digital. John’s focus is on the development and implementation of new processes and improving production efficiencies within our global network. He directs the consultancy team to deliver best in class solutions to today’s business challenges for internal and external stakeholders. John has over 25 years experience in operations and project management having worked with publicly traded companies in the USA and Europe. He holds a B.S. in International Trade and Finance.

Oana van Vliet

Sr Ops Manager
Oana is Spotzer Digital’s Senior Operations Manager and has been with the company since the early days as a start-up. Oana has been instrumental with leading and managing the operations for our high-volume partners. She currently leads the global production teams ensuring SLA and TAT are achieved during the production process.

Raphaela Wiedenhaus

Director of Strategic Partnerships
Raphaela has a key leadership role where she leads strategic partnerships and the day to day management of the Partner Management team. Raphaela has launched major partners, provides strategic consultancy that has led to Partner growth with satisfied customers. Raph reports directly to the group's COO.
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Ash Lomberg

CHIEF COMMERCIAL OFFICER
Ash is responsible for driving Spotzer Digital’s global commercial objectives. He is a leader in digital strategy and business transformation, having launched several digital start-up businesses, including one of the world’s first crowdfunding platforms. With 12 years of experience in sales, management, and marketing leadership roles, Ash helps to develop and maintain our relationships with Spotzer Digital’s enterprise partners.
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Stephanie Kirk

DIRECTOR OF OPERATIONS EUROPE/USA
Stephanie has previously worked for the UK’s largest online directory business. With a solid background in Directory and Digital industries, she drives our client services operation to deliver outstanding service, delighting our partners’ customers, all while ensuring Spotzer Digital’s websites are of the highest quality and within Spotzer Digital’s industry-leading time frames.
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Paul Liascos

MANAGING DIRECTOR — APAC
Paul has an extensive background in paid search, formerly in senior roles within ReachLocal in Australia and the UK. Prior to ReachLocal, Paul worked extensively in the directory and search category targeting SME customers. He has a deep understanding of the APAC market and the requirements and needs of our partners in that region, along with being a global thinker with a passion for people, business and digital solutions.
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Anna Pospisilova

HR DIRECTOR
As our HR Director, Anna is responsible for the smooth and efficient operation of our Human Resources department. Her role is to promote and implement human resource values across the organisation and ensure an employee-oriented culture that supports the profitability and success of our business. Before joining Spotzer Digital, Anna did her Master’s in Cultures, Organisations and Diversity Management, and gained vast experience in human relations, higher education, coaching, human rights and project management in the commercial, as well as the NGO sector.
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Sandie Charles

LEGAL COUNSEL
Sandie is our Legal Counsel and advises on issues that impact the business with particular emphasis on commercial transactions and procurement. Prior to working at Spotzer Digital, Sandie obtained extensive experience in negotiating international contracts, having practiced as an attorney at law in a law firm setting for many years. Sandie graduated cum laude with an LLM in European and International Business Law from Leiden University.
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Matt Christian

DIRECTOR OF TECHNOLOGY
As our Director of Technology, Matt ensures that our global tech and IT teams develop and deliver on a complex range of projects, whether it’s replacing legacy systems or designing new software solutions. He is a passionate team leader with a focus on extensible systems with improved scalability and performance.
Investors

Our investors

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Atlas Invest

INVESTOR
AltasInvest originated as a single-family office and is continuously growing and expanding as an investment company under the lead of its Chairman, Marcel van Poecke. Mr. van Poecke started AtlasInvest in 2007 and built over time the investment portfolio in conventional and renewable energy. Next to these energy-related assets, the group holds significant participations in a range of businesses complementary to the energy portfolio.
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Pride Capital Partners

INVESTOR
Pride Capital Partners provides flexible debt and equity solutions to support autonomous growth, buy & build strategies and management buy-out transactions.
Get your next great digital marketing solution developed by the Spotzer Digital team. Contact us today to learn more.
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