We Are Spotzer Digital

Meet the team of innovators behind Spotzer Digital’s industry-leading digital marketing solutions. We deliver our services worldwide from 4 global offices.
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Spotzer Digital is recognised as one of the world's leading Digital Marketing Platforms. Our proprietary, fully integrated technology stack has unique customer journeys built with proprietary software through years of investment and experience.

We are fanatical about technology, product innovation and delivery of the world's best service. We work with some of the world's leading platforms and brands to deliver the ultimate digital market solution. Our platform has a positive impact in the lives of small to medium business owners. This is only made possible by attracting and retaining top talent into our teams of people who are dedicated to grow and evolve our amazing business.
Our Executives

Our Executives

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Peter Urmson


Pete, CEO of Spotzer Digital. Since joining the business he has accelerated Spotzer Digital’s growth through partnering with some of the world's leading enterprise brands where Spotzer Digital provides a full white label end to end solution. This comprises a platform of technology, products and services. Having had a solid background in running mid tier and enterprise businesses. Pete has built the Spotzer Digital business to solve the problems that enterprise businesses have in providing digital solutions for their Small to Medium Business customers. Pete has a successful track record in digital solutions and is a respected leader in the industry. Pete has worked with several international, enterprise, and medium-sized organisations to launch digital marketing services across Europe, USA and Australia. Born in the UK, moved to Australia and then to Amsterdam, Pete loves delivering real results for partners and their SMB customers. He is fanatical about NPS and supporting his partners and employees to be successful.

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Hans Kwa


Hans is our Chief Financial Officer, responsible for driving Spotzer Digital’s global financial operations. He brings extensive hands-on experience in the industry in finance, strategy and management. He is passionate to take Spotzer Digital to the next level in our journey to build a great scalable digital marketing solutions business. Before joining Spotzer Digital, Hans held executive roles at World Directories and European Directories, consulted to Scout AG and Schibsted, and worked with a range of tech/media scale-ups in Europe, driving profitable growth. Hans holds a postgraduate EMFC degree (Executive Master of Finance & Control).

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Brenden Spencer


Brenden’s role is to oversee the day-to-day administration of the Production and Operational functions of the business, ensuring delivery of digital marketing solutions of the highest quality and within the agreed turnaround times. Prior to Spotzer Digital, Brenden has gathered extensive experience via creative, events management and marketing roles in agencies and corporate organisations, as well as by running his own business.

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Gabriele Petrone


Gabriele is the CTO of Spotzer Digital, responsible for driving the Spotzer Digital technology strategy for business growth and IT operations. Gabriele has vast experience leading large development teams in fast-growing businesses. Over the course of his career, Gabriele has worked in several leadership roles in the gaming, communication and advertising industry. Before joining Spotzer Digital, Gabriele worked in leading the Advertising and Messaging platforms for eBay worldwide, while developing a strategy to secure long-term platform stability and world-class architecture.

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Ash Lomberg

Ash is Spotzer Digital's Chief Commercial Officer and is responsible for driving our Global revenue growth objectives. During his tenure at Spotzer, he has helped exponentially grow key international markets through strategic partnerships with some of the world's leading Hosting, Telco, Digital marketing, and Media businesses. Ash is a high impact commercial leader and c-level executive that brings 15 years of experience in Digital transformation, Technology, and SaaS solutions market. Ash works closely to also drive our enterprise partners growth through strategic global insights and sales enablement activities. Before joining Spotzer Digital, Ash held a group director role at NZ's largest media business and founded several digital startups including one of the world's first crowdfunding platforms. Through Spotzers proprietary technology solutions, Ash will continue to help our existing, new, and future partners be successful through providing best-in-class digital marketing solutions to their customers.
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Anna Pospisilova

As our HR Director, Anna is responsible for the smooth and efficient operation of our Human Resources department. Her role is to promote and implement human resource values across the organisation and ensure an employee-oriented culture that supports the profitability and success of our business. Before joining Spotzer Digital, Anna did her Master’s in Cultures, Organisations and Diversity Management, and gained vast experience in human relations, higher education, coaching, human rights and project management in the commercial, as well as the NGO sector.
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Matt Christian

As our Director of Technology, Matt ensures that our global tech and IT teams develop and deliver on a complex range of projects, whether it’s replacing legacy systems or designing new software solutions. He is a passionate team leader with a focus on extensible systems with improved scalability and performance.
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Sandie Charles

Sandie is our Legal Counsel and advises on issues that impact the business with particular emphasis on commercial transactions and procurement. Prior to working at Spotzer Digital, Sandie obtained extensive experience in negotiating international contracts, having practiced as an attorney at law in a law firm setting for many years. Sandie graduated cum laude with an LLM in European and International Business Law from Leiden University.
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Paul Liascos

Paul has an extensive background in paid search, formerly in senior roles within ReachLocal in Australia and the UK. Prior to ReachLocal, Paul worked extensively in the directory and search category targeting SME customers. He has a deep understanding of the APAC market and the requirements and needs of our partners in that region, along with being a global thinker with a passion for people, business and digital solutions.
Senior Leadership

Our Senior Leadership team

David Elliott

Head of Product
David Elliott is the Head of Product at Spotzer Digital. In his 10 year + tenure in product for Spotzer Digital and other large organisations in the SMB website and online marketing space, David has been responsible for driving product strategy and direction. He also has been involved in a number of new product ideas and development efforts and has been closely aligned with partner & customer needs and requirements. David holds an M.Sc in E-Commerce from Dublin City University.

John Fowler

Director of Projects and Enablement
John Fowler has extensive experience with Spotzer Digital. John’s focus is on the development and implementation of new processes and improving production efficiencies within our global network. He directs the consultancy team to deliver best in class solutions to today’s business challenges for internal and external stakeholders. John has over 25 years experience in operations and project management having worked with publicly traded companies in the USA and Europe. He holds a B.S. in International Trade and Finance.

Oana van Vliet

Sr Ops Manager
Oana is Spotzer Digital’s Senior Operations Manager and has been with the company since the early days as a start-up. Oana has been instrumental with leading and managing the operations for our high-volume partners. She currently leads the global production teams ensuring SLA and TAT are achieved during the production process.

Raphaela Wiedenhaus

Director of Strategic Partnerships
Raphaela has a key leadership role where she leads strategic partnerships and the day to day management of the Partner Management team. Raphaela has launched major partners, provides strategic consultancy that has led to Partner growth with satisfied customers. Raph reports directly to the group's COO.

Our investors

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Atlas Invest

AltasInvest originated as a single-family office and is continuously growing and expanding as an investment company under the lead of its Chairman, Marcel van Poecke. Mr. van Poecke started AtlasInvest in 2007 and built over time the investment portfolio in conventional and renewable energy. Next to these energy-related assets, the group holds significant participations in a range of businesses complementary to the energy portfolio.
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Pride Capital Partners

Pride Capital Partners provides flexible debt and equity solutions to support autonomous growth, buy & build strategies and management buy-out transactions.
Get your next great digital marketing solution developed by the Spotzer Digital team. Contact us today to learn more.
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