May 12, 2021

Massive growth in DIFM websites and digital marketing services in 2021

Spotzer has seen significant growth in DIFM (Do It For Me) websites and digital marketing services across all digital products. 160% growth YOY for this period and 35% growth in the same period 2019 pre pandemic. Some markets are up 350% YOY. Ecommerce is up 250% YOY and up 110% compared to the same period in 2019, a growing product that was accelerated by the pandemic. All driven from Spotzer’s partner networks, where Spotzer supports partners to sell more, and upsells customers additional products through their Sales as a Service model. 

The businesses we work with want the story of their business to be told by a professional. This is why the businesses we work with expect the copy and design of their website is looked after by expert designers and copywriters that come from the same place they come from, so the copy on the site speaks to the local audience that will use the website.

In the world of business, we understand now more than ever the importance of a professionally built website managed by experts in SEO and paid search such as Spotzer. Businesses need websites that rank well on search engines and help them grow so they can translate their potential into sustainable success. 

A website is the first port of call for the vast majority of customers when they are scouting a business, products, or services that they are interested in. The fact is that 50% of customers find new products and services through a search engine and then visit a website they find. Which is why you need a great looking professionally managed site with service. Moreover, 50% of customers that land on a business website generally interact with that business within 24hrs, either by visiting the store, or contacting the business by phone, email or through a form.

Websites that are designed well and that are full of useful content not only speak to potential customers, but also to search engines. Search engines rank websites that offer a great user experience higher on their result pages.  Websites remain one of the most effective mediums a business can utilise to tell the story of who they are and what they do both online & offline.

We understand great user experience and the journeys users take online when interacting with websites. For many years, we have been analysing data from hundreds of thousands of the sites we have created across every major market in the world. Throughout the years, we have seen visits, engagement and conversions increase month on month for the business websites we manage. We can see firsthand that users are not turning away from business websites. In fact users are becoming more reliant on these sites more than ever, and businesses that have great websites outperform businesses that fail to invest in their online presence. Businesses that have invested in their websites can consistently turn casual visitors into recurring customers.

We know that a business will reach their maximum potential online by having a great website. This is why Spotzer will continue to evangelise the importance of business websites, and why we believe every small business should invest in their online presence by having a great website full of content and beautifully designed. Spotzer’s partners and their customers believe this as well. Small businesses are still investing in their online presence and their websites. 

Once the world accepted that COVID was here to stay for the foreseeable future we noticed an increase in businesses looking to pivot their business model to one that was more embracing of Websites, E-Commerce and Digital Marketing.  We saw more businesses than ever were seeking out our partners to help them improve their online presence, especially E-Commerce. 

By September 2020 the number of E-commerce sites we set live year on year was up 180%, and Spotzer was working with nearly every one of our partners in successfully providing E-commerce solutions to their customers in markets we had never supported before.

With our vast experience in this space, a business like Spotzer can do this in multiple languages and across multiple countries. We help our partners set up and develop new sustainable revenue channels that bring real value to their customer base. In our experience, this results in better and more sustained customer satisfaction and has helped many of our partners achieve 70+ NPS scores. With the recent release of our Sales as a Service, we now also help our partners build on this success by providing guidance on the digital products and services that work best for them. Contact us today to learn more.



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